One major problem I looked to solve that arose during my time working for Pioneer Square Brands was the lack of communication between the different brands the accumulated. PSB had purchased a new company VAULT which meant there were now three distinctly different brands and logos that needed to learn to play nicely together. This was a lot easier said then done and in order to solve the problem between internal team usage, brand partner usage, agency usage and my junior and mid-level design team members I had to put pen to paper (or in this case cursor to screen) and find out how to structure the future of messaging visually since there was nothing prior to go off of. What you see below is the culmination of the undertaking and I am very pleased with the results.